What is brand bidding?

Brand bidding is a digital marketing strategy where a company bids on keywords related to their brand name in order to appear at the top of search engine results for those terms. This can help increase visibility, drive traffic, and protect against competitors bidding on their brand name.

There are two types of brand bidding: direct and indirect. Direct brand bidding involves bidding on keywords that are an exact match to the brand name, while indirect brand bidding involves bidding on keywords that are related to the brand or its products/services.

However, brand bidding can be controversial as it can lead to increased competition and higher costs for the company bidding on their own brand name. Additionally, competitors may also bid on a company's brand name, leading to potential confusion among consumers.

Overall, brand bidding can be an effective marketing strategy for increasing brand visibility and driving traffic, but it is important for companies to carefully evaluate the potential benefits and risks before implementing this tactic.